IBF Communications Team Update Dear , In the spirit of transparency, connection, and evolution, we’re happy to share this special update from the IBF Communications Team. Since our inspiring time together at GIC 2024 in the Netherlands, we’ve been reorganizing, redefining roles, and aligning more deeply with our mission to spread conscious breathing and global connection.
In this newsletter, you’ll find: 🧭 Meet our restructured team and current collaborations ❤️ A tribute to Robin Lawley,
whose spirit still guides our breath 📨Newsletter highlights and updates 📈 The growing reach of our global social media channels including the launch of
IBF Türkiye’s Instagram account as a milestone in localization 🔔 And an open invitation to co-create: Your stories matter. As breathwork blossoms globally, so does the need for clear, inclusive communication. We’re honoured to carry this flame and invite you to walk beside us. With love and breath,
The IBF Communications Team |
🧭 Communications Team Restructured Our Communications Team continues to evolve with
heartfelt dedication: Alicia Velázquez Berumen serves as Workgroup Leader, anchoring our shared purpose. Anil Altas Brug manages the newsletter and IBF LinkedIn account. Elén Leoni Bistina oversees all global social media communications, including IBF Instagram and IBF Facebook. Elcin Yilmaz directs the IBF
Türkiye Instagram account.
We’re also collaborating closely with Executive Team, especially Vanessa Dietzel and
Mario Domig, thank you both for your heartfelt support. ❤️ In Loving Memory of Robin Lawley As we continue this journey, Robin’s spirit is always with us. His calm, steady presence, his gentle leadership, and his unwavering clarity remain etched in our work. Robin was more than a co-creator of IBF’s communications, he was its breath. We miss him dearly and honour his legacy with every word we share. 📨 Newsletter Highlights: What We’ve Accomplished Our IBF newsletters shared timely updates, created excitement, and kept members engaged with events and initiatives, including: - World Breathing Day (WBD) celebrations and event support
- Introduction to the
Professionalism Workgroup
- GIC 2025 in Australia
- Members Only Breath (MOB) sessions
- Preparation of content from IC and ET for the AGM 2025
- Breathing Arts Updates 🎭, and many more...
We've also created and approved five refreshed newsletter designs with the Executive Team for IBF, Members Only, MOB, WBD, and Breathing Arts. These designs streamline our flow and unify
our global voice. 💌 Know someone who loves conscious breathing?
If you feel that other breath lovers would enjoy and benefit from the IBF
Newsletter: 👉 Invite them to sign
up here 📲 IBF Global Social Media Channels Our Communications Team cultivates a mindful, mission-aligned presence across IBF’s social platforms, designed to inspire, inform, and bring our global breathwork community closer together. 🔹 Fostering Connection: Through community engagement, we share meaningful content, spotlight global events, and encourage dialogue rooted in breath.
👉 Follow us on Instagram
👉 Join us on Facebook
👉 Connect with us on LinkedIn 🔹 Educational Impact: We use these channels to share breathwork content, research, GIC & WBD news, and IBF member stories. 🔹 Cultural Relevance: Social media is where wellness lives and IBF belongs in that conversation with authenticity and heart.
🔹 Tangible Growth (Jan–June 2025): Instagram views ↑ 1,144% (2.5K → 29.7K), engagement ↑ 2,449%
Facebook views ↑ 760%, engagement ↑ 89%
Instagram followers grew to 4,040 | Facebook to
5,128 📣 Introducing: IBF Turkey on Instagram
We’re thrilled to announce the launch of IBF Türkiye’s official Instagram account. This milestone in our localization efforts came to life in April 2025, thanks to the dedication and vision of Elcin, IBF National Representative of Turkey. In her words: “This account is a space for Turkish-speaking individuals to discover IBF, stay informed, and feel part of our global community. Since its launch, we’ve published 26 posts and reached 62 followers, all nurtured with love, clarity, and the power of native-language
connection.” Know any Turkish-speaking friends, colleagues, or communities?
Please share the page and help grow our reach:
👉 Visit IBF Türkiye on Instagram 🔹 Experience the Heart of Breathwork!
We’re excited to share IBF’s
latest short film 🎥, a soulful celebration of conscious breathing, connection, and community. Let it move you, inspire you, and remind you of the power of the breath. 👉 Watch now
👉 Don’t forget to subscribe to our YouTube
channel for more breath-filled inspiration. 💬Feel free to share and comment. We’d love to hear your thoughts and experiences.
🔗 Stay Connected
Want a simple way to find everything in one place?
Explore our IBF Linktree for access to all our platforms, events, and resources. |
💬Your Stories Matter: Co-Create With Us We are here to serve the breathwork community and hold the message of IBF with care, creativity, and collaboration. If your workgroup, country, or project has updates, events, or stories to share, please send them to 📩 newsletter@ibfbreathwork.org Let’s keep weaving the breath into every corner of the world! With gratitude, The IBF Communications Team
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